About Platinum | Men of Platinum

About Platinum

Your initiation into the world of platinum.

Platinum Qualities

Exceptionally Rare

There’s a reason why men of character choose platinum. It’s the one metal that embodies how rare they truly are. This is because platinum was created when two universal bodies collided in a supernova explosion, roughly over 2 billion years ago. A meteorite, the result of this supernova, rich in precious metals, crashed into the Earth’s surface, leaving very few platinum deposits.

As a metal of exclusivity, platinum is 30 times rarer than gold. In fact, if all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold, however, would fill three pools.

Even today PT is found in only a few select locations around the world. Simply put, platinum is exceedingly rare.

Much like the values that define a true man of character.

It’s a noble metal

Men of Platinum are well known for their composure, especially in the face of adversity.

Not dissimilar to platinum, which is one of the least reactive, most stable metals. platinum’s remarkable resistance to corrosion, even at high temperatures, is why it is universally considered a noble metal.

Naturally white

One of the defining features of men of character is their ability to stay true to themselves, no matter what the circumstances.

This applies to platinum as well. Known for its natural white colour, it is a truly white metal. Unlike “white gold” which is actually gold mixed with other metals and then plated with rhodium to appear more white. Over time its white mask will fade to reveal a yellow tinge. But if you look closely at a piece of well-loved platinum jewellery, you will notice a satiny finish on the surface that has developed over time. This change in texture is known as “patina.” Undeniably true to itself, platinum will always maintain its naturally white colour.

As impeccable as the men who choose to wear it.

Associated with the best and finest

What is undeniably a shared attribute between platinum and men of character is the ability to inspire. From Fabergé to Cartier, the world’s greatest jewellery designers have always preferred working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, enabling the creation of intricate platinum designs which could not be fashioned from other precious metals. And through the ages, from the hands of the most skilled craftsmen, platinum found its way into the realm of royalty. Monarchs like King Louis XV of France and Queen Elizabeth, and even the King of Rock And Roll, Elvis Presley, have chosen Platinum. In the 1780s, King Louis XVI declared platinum as a ‘Metal fit for Kings’.

Reason why, platinum is the natural choice for men who are at the top of their game. True men of character.

Incredible durablity

They say resilience is the mark of character. And this is where Men of Platinum stand apart. It’s also why they choose platinum, which is non-corrosive even when scratched. While platinum is merely displaced, gold actually loses small slivers.

Its unequaled durability and resistance to wear makes it the most secure, protective and sought-after metal – known for its ability to withstand daily wear without thinning.

Absolute density

One of the qualities that Men of Platinum have in common is the knowledge that their words carry weight. The nature of platinum is a direct reflection of this – incredibly dense and evidently heavier than other metals. One cubic foot of platinum weighs in at “a little more than 1,330 pounds,” according to precious metals investor I. M. Vronsky, making it 11% heavier than gold. It’s what makes it a favourite among those who appreciate the feel of a weightier piece of jewellery. And the ones, like men of character, who know the true value of the statements they make.

The ideal fit for precious stones

A man of character is happy to be a king-maker, to support a brilliant idea and do everything he can to make it better. Not unlike platinum that holds gemstones better than any other precious metals. Since it is extremely durable, there’s a minimal chance that prongs made from platinum will dislodge a precious stone. When diamonds are set in platinum, their fire and brilliance are much more evident against platinum’s “true white.” This is what makes platinum the ideal metal for setting diamonds and other precious stones. Just like Men of Platinum, it sees the virtue in letting those around it shine. In fact, even the legendary Hope diamond and Kohinoor were set in platinum.


In a world that is increasingly tainted by corruption, purity is a virtue that only a select few men can claim. Much like platinum that is 95% pure in jewellery at a ratio of 950 parts per thousand (by comparison 18 karat gold is only 75% pure). Mined from deep within the Earth and transformed into fine jewellery with the addition of just a few ingredients; platinum’s lustre, strength and durability are legendary. It neither fades nor tarnishes and keeps its natural white colour forever. This authenticity and consistency is echoed by the rare breed of men who choose platinum.


Mindful of all those around them, men of character are known for their sensitivity and empathy. This is a quality that platinum shares as well. Being hypoallergenic in nature, it is ideal for those with sensitive skin and is also used in many medical and dental applications. After all, it takes character to understand the needs of others.

Value that lasts generations

Men of Platinum believe that the most lasting legacy is one that is defined by character. And one of platinum’s greatest characteristics is its strength and longevity, which make it possible for jewellery to be passed down from generation to generation. An heirloom fit for men of character.

Pt 950

Platinum’s Mark of Assurance

Each piece under the range of Men of Platinum is distinguished by the Pt 950 mark, signifying
its authenticity.

What is Platinum Assurance?

Every individual piece of platinum jewellery has an assured purity of 95%, which is certified by the Pt950 Mark stamped on each of them.

The accompanying purity assurance card carries a unique identification number along with the weight and purity of that particular piece.

PGI’s Quality Assurance Programme assures true value for all patrons by ensuring that the platinum you buy is of the highest possible purity.

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