BRAND SHOWREEL - Men of Platinum

Explore our library of videos for a look at the values and interests that inspire the Men of Platinum

Men of character

Men of Platinum have their head on their shoulders, guided by their heart and soul, led by values.

Men of Platinum are rare, just like everything about them. These exceptional men aspire for stature, not status; they seek meaning, not material. The principles they hold are unbreakable; the zeal they possess is unparalleled. They bring with them a hope that’s new, a dream that is colossal, and a reality that is inclusive.

Greatness for these men is measured with humility, strengthened by their conviction. Nothing, not even adversity shakes the ground they stand on. Their word unsaleable; their ambition, unshakable. The world belongs to them, because they have risked everything to create it. Now, that’s rare, that’s character.

Moment of truth
Men of Character: The leader
Men of Character: The father
A social experiment: Leap of Faith
A social experiment: The Feedback

Know your metal

Know more about the precious metal that is as rare and resilient as the value of the men that don it.

Eternal
Purity
Rarity

Design showcase

Discover the designs that personify men of rare character through platinum's unique characteristics.

KADA
PENDANT
BRACELET
MR COMEBACK SPECIALIST
NO PLAN ‘B’
LETTING GO
ALL OR NOTHING
THE BETTER MILE
THE SIDEKICK
THE BIGGER PERSON
THE SPEECH
BOLD DECISIONS
A NEW FRIEND
A LIFE-LONG LEARNER
A FATHER COMMITMENT
THE DREAM WEAVER
EQUAL.ALWAYS
A LESSON TAUGHT
A DIFFERENT VACATION
A NEW LESSON
AN UNEXPECTED DECISION
A RESOLUTION
CAN’T STOP. WON’T STOP

Styling with platinum

A curation of styles that pair perfectly with every collection.

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