About men of platinum

ABOUT US

That stubborn little voice in your head, the one that says, ‘Do it anyway’. Call it conviction, call it self-belief. Truth is, it’s that very same voice that tells you something – to see obstacles as bridges, not hurdles. To never shrink away, never retreat. To believe ‘it’s never been done before’ is as good as any reason to do something for the first time. To know that the world belongs to the ones who risk everything to create it. To have the temperament to remain calm in the face of adversity. And accept success with humility. To carry people with you rather than leave them behind. To know that in a world where everything has a price. The one thing that’s not for sale is your word. To navigate rough seas undaunted, guided only by your true north. To be the man that men strive to be. And to make it all seem so effortless. Now that’s rare. That’s character.

PLATINUM: THE MARK OF RARE CHARACTER:

There’s a reason why men of character choose platinum. It’s the one metal that truly captures the essence of their being. Found in a few places on the planet, it takes the hands of a select few craftsmen to turn this rare element that came to Earth two billion years ago into precious jewelry.

Platinum is as rare as the values that define men of character which is why we call them Men of Platinum.

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ABOUT PLATINUM GUILD INDIA

Platinum Guild International (PGI) is a marketing organisation which was created in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum.

Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed ~80 million ounces of demand.

Through various programmes, both direct to consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.