



MEN OF PLATINUM
When character has courage, it's rare. It's platinum.
MEN OF PLATINUM
When character has courage, it's rare. It's platinum.



DISCOVER PLATINUM COLLECTIONS
A man of platinum is known for his remarkable character, which never fails him. This collection is a celebration of the myriad values that come together to make him who he is. Solid yet aerodynamic forms, marked with intricate textures and indestructible links, combine to create a range that displays versatility, strength and poise. Defined by sleek contours and understated matte lustres, this bold dynamic collection is the perfect complement to those men who are able to hold their own through it all.
WHY PLATINUM ?
A metal that is hard to come by yet highly sought after is no ordinary metal. Know more about
this precious metal that is as rare as the men who wear it.



STORIES IN PLATINUM
The values that define men of character are rare. Men such as these choose a metal that
resonates with the values that drive them. A metal as rare as platinum.
Ali Fazal, Actor
To have faith in your creativity and overcome obstacles takes a rare kind of determination. And men with values choose to persevere and accomplish their dream. Much like Ali Fazal. Whose success story reflects grit and passion. He is our Man of Platinum.
Ankur Warikoo, Co- founder of Nearbuy.com
In a world where conventional markers of success are highly sought after, it takes character to set your own milestones. And overcome every hurdle with unwavering resolve. Men like Ankur Warikoo. He is our Man of Platinum.
Varun Tej, Actor
For some, greatness is not defined by what's handed to them but by the myriad of their struggles. And the men who believe in this mantra are the ones who carve their own path. Leading with humility, every step of the way. A lot like Varun Tej. He is our Man of Platinum.