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Platinum is famed for its pristine white beauty, remarkable strength, and lasting resilience. Yet, it’s the exceptional rarity of platinum that truly sets it apart— 30 times more rarer than gold, it is truly a metal beyond compare.

Let’s take a look at how it stacks up against white gold? Look at the chart to find out.

PLATINUM 14K WHITE GOLD
COLOUR Platinum is the only precious metal that is naturally white metal and retains its true white through time. Over time platinum develops a rich satiny finish called a "patina" making it age with grace. White gold is actually yellow gold mixed with other metals and then plated with rhodium to appear white. White gold will fade to yellow over time and requires re-plating to maintain colour.
RARITY Platinum is 30 times rarer than gold. If all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. The exclusivity of platinum makes it sought after world over. Gold is relatively abundant compared to platinum. If all the gold ever mined were melted and poured it would fill three Olympic sized pools.
PURITY Platinum is 95% pure in jewellery at a ratio of 950 parts per thousand. This high level of purity contributes to platinum's hypoallergenic properties and its durability. 14K white gold only contains 58.5% pure gold.The remaining percentage consists of the other alloying metals.
DURABILITY Platinum is extremely durable and resistant to tarnish, corrosion making it the most secure, protective and sought-after metal. When platinum is scratched metal moves aside. White gold is not as hard as platinum and will show signs of wear and tear more quickly and begin to lose small slivers over a period of time when scratched.
HOLD ON GEMSTONES Platinum’s inherent strength offers a secure hold on gemstones and diamonds keeping them in place for a lifetime. White gold has a relatively weaker hold on gemstones and diamonds and require frequent inspection and maintenance as compared to platinum.
ALLERGENS Platinum is a noble metal and is naturally hypoallergenic, non-reactive and non-corrosive. Some White Gold alloys contain nickel, which can cause skin allergies in individuals sensitive to nickel.

WHY PLATINUM REIGNS SUPREME?

A metal that is hard to come by yet highly sought after is no ordinary metal. Know more about this precious metal that is as rare as the men who wear it.

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