About PGI

Platinum Guild International (PGI), a marketing organization formed in 1975, with the vision to develop the global platinum jewellery market as a new demand source for platinum. In 2001, it entered India to grow the global platinum jewellery market through consumer and trade-facing programmes in the country.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

PGI has partnered with TUV India Pvt Ltd. country’s first certification bodies and has been closely associated with the quality revolution in India to ensure the purity of platinum under its programme. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%, is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.