MEN OF PLATINUM BY PGI IS CHANGING THE WAY MEN LOOK AT JEWELLERY

For a long time, men have restricted their accessory choices to watches. In India, especially, jewellery for men has either been a white space or limited to the yellow metal. For them, buying jewellery has never been about adornment or styling – it has always been with the intention of wealth accumulation. For men, jewellery has been an uncertain choice. But as the definition of masculinity is changing, so is the way men look at jewellery.

Platinum Guild International – India recently introduced a brand new category called ‘Men of Platinum’, which offers platinum jewellery for men in India. The collection includes a wide range of versatile pieces like platinum rings, chains, bracelets and kadas. The pieces in the collection have been crafted and based on two international design trends – ‘Bold Sculptural’, which is inspired by urban innovation, and ‘Dynamic Links’, which is inspired by the Nuvo Classic theme.

PGI India is helping power a new narrative on masculinity with their platinum jewellery for men. Launched as ‘Men of Platinum’, the campaign brings to light the emergence of a new breed of men, men of character. These are men whose values define what it takes to be a man of character. They believe in keeping their values at the forefront. The values that they hold close like courage, authenticity, perseverance, humility and commitment to give back help chart their unique path towards success. Their journey begins with finding platinum within. And there’s only one metal that truly matches the values that define them – rare and precious platinum. Platinum is as rare as the values that define men of character. Which is why they are called the “Men of Platinum”

Borrowing from the theme of ‘staying true to one’s core character’, each piece from the Men of Platinum collection has been crafted to evoke a rare value that represents a true man of character. The versatility of the designs coupled with unconventional and statement silhouettes makes each piece in the collection truly one-of-a-kind.

We picked 5 of our favourite picks from the collection that are a must for every man’s wardrobe.

1. STAY CLOSE TO YOUR ROOTS

With a core design that is subtle yet strong, this ring is a reminder of the importance of humility. This simple piece of platinum jewellery will quietly complement every outfit, without screaming for attention.

2. CELEBRATE YOUR VISION

If you always have one foot in the present and one in the future, this bracelet and ring set is for you. Its futuristic aerodynamic design is symbolic of your vision for tomorrow and everything it will being. The grooves embedded on the inside stand for every step taken to overcome the odds and chase your dream.

3. DEFEAT CHAOS WITH CALMNESS

Sometimes, remaining calm when cornered is the only way to deal with a situation.
With looped in parallel lines that rest on each other, this neckpiece is crafted to symbolise your rare ability to stay calm in the face of chaos.

4. LET YOUR COURAGE SHINE

Your courage and your character share an unbreakable link. This chain contains a string of motifs that circle back on themselves, embodying the link between your character and courage. Whether you wear it to a special event or let it rest close to your heart underneath your T-shirt, this piece will always remind you of your courage.

5. TAKE CONTROL OF THE FUTURE

What happens in the future may not be in your hands, but how you prepare for it definitely is. This statement bracelet’s aerodynamic angular fluid design with spatial silhouettes is a dynamic reflection of you taking the reins of your destiny in your own hands.

With the Men of Platinum collection by PGI, men will no longer shy away from jewellery. Crafted with sophistication, each piece represents the man of today. Add these pieces to your wardrobe and let your character shine as brightly on the outside as it does on the inside.

Reference Link: https://www.gqindia.com/story/men-platinum-pgi-changing-way-men-look-jewellery/#s-cust0

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