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Towards A New Masculinity.

For a long time, men have restricted their accessory choices to watches. In India, especially, jewellery for men has either been a white space or limited to the yellow metal. For them,


Platinum milestones of the modern man.

For a long time, men have restricted their accessory choices to watches. In India, especially, jewellery for men has either been a white space or limited to the yellow metal. For them,


Campaign Trail: Work That Works.

For a long time, men have restricted their accessory choices to watches. In India, especially, jewellery for men has either been a white space or limited to the yellow metal. For them,


Platinum Guild International launches men’s jewellery.

Platinum Guild International has launched two videos in the form of experiments with men who claim to have and believe in rare values like humility and courage.


International Men’s Day Spotlight – Men of Platinum.

For a long time, men have restricted their accessory choices to watches. In India, especially, jewellery for men has either been a white space or limited to the yellow metal. For them,


When men realise their moment of truth, it’s rare. It’s platinum.

2020 has been a year of unprecedented chaos and turmoil. These tough times have witnessed men in various walks of life be it entrepreneurs, business leaders, political leaders


Men of platinum unveils a new video highlighting ‘Moments of Truth’.

Men of Platinum has released a new campaign celebrating men of character and the values they stand rooted by when faced with a crisis.


PhonePe’s Rahul Chari shares why compassion combined with passion helps build companies that stand the test of time.

Earlier this year in March, digital payments platform PhonePe faced a major outage for nearly 24 hours after the Reserve Bank of India put a moratorium on Yes Bank. PhonePe, which was using Yes Bank’s services until then, worked overnight to ensure that all its services were up and running within a day.


Here’s how this new breed of men is as enduring and rare as platinum.

A lasting legacy is one that is defined by character. And there’s a breed of men that not only believes in this but also walks the talk with their values of kindness,